Sustainability is such a buzzword and often deliberately used in a vague way – I’ve seen a lot of fast fashion brands promote their “sustainable” clothing lines which are actually only around 5% recycled cotton, or something similar! I hope that the slow fashion thrift shops stay true to the purpose of promoting genuinely sustainable practices, reducing the amount of clothes that end up in landfill, and being a stable alternative to fast fashion.
Fashion
I would associate the main feature and goal of my store to deliver the notion that thrifted and second-hand clothing can look great too. I constantly put in the effort to curate clothing that I believe that my buyers would enjoy.
