Justo.justo_ is the brainchild of our favourite environmentally-friendly sibling duo Rachel (@nocarrierpls) and Timothy (@eco.timmy). The two make waves on their own social media pages by standing up for the environment in different ways, but come together in the form of wildly successful JustoJusto.
Written by Tay Ngan Lin, Edited by Athena, graphics by Athena
Justo.justo_ is a sanctuary for like-minded individuals aiming to be conscious consumers, with the creators themselves seeking to be conscious producers as well.
Their latest drop is a collaboration between the promotion of sustainability, as well as the spirit of charity. 100% of the profits from aforementioned drop would go towards supporting #SGUNITED’s provision of food and sanitizer kits to needy families.
Hi Rachel and Timothy – for our followers new to the sustainable fashion scene, could you give us a quick introduction about your store?
“My store started off primarily because I guess the main intention was to bring sustainable fashion to the mainstream. I think there were a lot of people who were thrifting, but not a lot of people knew the environmental impacts behind it. Or still if people thrifted, it was kind of an addition to fast fashion; rather than a replacement to fast fashion.”
I think there were a lot of people who were thrifting, but not a lot of people knew the environmental impacts behind it.
“So I think I wanted the page to be something more educational, but at the same time not in-your-face kind of educational; but to do good with their monthly waste. Like with many other thrift stores, it was also to make second-hand fashion look good. So that’s how the store started, and that was our main intention.”
That’s really amazing. Actually, speaking of what a lot of people are caught up in nowadays –it’s the coronavirus. Why did JUSTOJUSTO decide to a drop in light of COVID-19?
“For the giving.sg donation drop — which I think we’ll be having another one soon, by the way — I think our main intention or I guess what inspired the drop was that I felt extremely helpless [amidst the COVID situation].”
Still a student and therefore not fully integrated into the workforce yet, Rachel and her younger brother felt that they could not offer as much as they would like to the situation. “We couldn’t do much in our power to actually make that (necessary) change.”
“At the same time, as much as we wanted to give money, we didn’t feel like we had the means to (do so) since we aren’t earning a huge income.”
“So I think the very least we felt we could do was to put aside some clothes to do a drop for this, and to acknowledge that we also came from a very privileged point-of-view. We had the luxury of time to, y’know line up at grocery stores to stock up from groceries, or my parents are not getting laid off from work – we are actually still somehow surviving in this COVID situation.”
“But acknowledging that there were so many other people who were not. And I think that part of me felt guilty in that sense. So I think the best way I felt like I could contribute to this was to do something with my time, which was [organising this drop]. We dedicate about 12 – 14 hours per drop, and as much as we’re not on the front line to volunteer, this was the time [we gave] to help the people [who were suffering due to this entire situation].”
Could you take us through the process of how you curate and decide what clothes to drop; and the reasoning behind providing the measurements to each piece a day prior to the drop?
The siblings share that there are two main stages to this — though it’s broken into a few laborious steps.
“I think the entire process takes about 12 -14 hours, the most laborious part of it would be obviously washing and mailing as well.”
After sourcing, they clean each item of clothing before moving to the curation of each piece into categories. “The curation of the drops really depends, I would think personally I have a certain style to things, but I also know that not everyone shares a similar style [with me]. “
“So what we try to do is we try to put a variety of things out – things that are more mainstream, things that are not so mainstream, things that are more feminine, things that are more masculine-looking, things that are more street and things that are more vintage, for example.”
You may notice the consistency in photos of the items that are uploaded and worn by Rachel herself. She shares that modelling for each drop takes about 3 hours, followed by editing. “No, we don’t use filters on them”, she clarifies. “but we edit them to make them look as close as it can be to the original colour. Because I think when we take the photos, the colours either get washed out, too saturated or too dark. So the editing [is our attempt at] making the colours in the picture look as accurate to the colours [of the clothes] in real life. “
Each photo is also accompanied by sizes that the siblings try to make as exact as possible. “We put up measurements a day before the drop happens and the prices as well, so people don’t feel like “oh, this is unexpected” and they make impulsive decisions [buying the clothes]. But they’ll have sometime to think about whether they want to make the purchase or not.”
We work on the basis of ‘fastest fingers’, so once we drop [the clothes], the first person to comment “justo!” gets the item. But before we send them the invoice, we allow them to have a 15 minute grace period of deciding whether or not they still want to make the purchase.
Because as much as people know the sizes, the costs and everything [about the clothing], I think that when you are about to make the actual payment that’s a big stop for you to really decide “am I willing to spend this money on a dress, a shirt etc”, so this helps them to really decide.
“The 15-minute grace period is for people to [reconsider] their comment to see if they still really want the item; and I think this really helps everyone [regarding their purchasing decisions].”
What started as an outlet for giving old clothes a new lease on life and promoting sustainable slow-fashion, has grown into a space more than that.
Catch up with JustoJusto here, and find Rachel & Timothy online, too!
teamCARPE’s always up for a chat at CARPE BLOOM.